普象-让好设计发光

项目 | 百吉猫品牌升级 / 2023.11.25
喵不可言&文创周边设计

团队 | TEAM
GEOMETRY STUDIO.

项目策划 | 栩小泡
项目调研 | 栩小泡
项目分析 | 栩小泡
产品调研 | 栩小泡
插画设计 | 瑶瑶 栩小泡（过方案）
产品设计 | 栩小泡
包装设计 | 栩小泡
三 维 | 栩小泡
延 展 | 栩小泡
视觉展示 | 栩小泡

© GEOMETRY STUDIO.

灵感来源于调查养猫猫者的经历并将这些有趣的动作和品牌相互结合，猫猫时而调皮时而可爱，正因为这些可爱的小动物我们的生活才变得不枯燥乏味，岁月静好，只因有喵。采用飞盘作为主产品延展，可以更好的和消费者拉近关系，并且可以使品牌与消费者产生互动，能更好的拉近品牌与消费者的关系从而建立连接，使品牌更具有生命力。

Inspired by investigating the experience of cat owners and combining these interesting actions with the brand, cats are sometimes naughty and sometimes cute. It is because of these cute little animals that our life becomes not boring, and the years are quiet, just because there are cats. The adoption of Frisbee as the main product extension can better close the relationship with consumers, and can make the brand and consumers interact, can better narrow the relationship between the brand and consumers to establish a connection, so that the brand has more vitality.