普象-让好设计发光

项目 | 华清宫·长恨歌文创产品设计 /  2024.1.15

团队 | TEAM
GEOMETRY STUDIO.

项目策划 | 栩小泡
项目调研 | 栩小泡
项目分析 | 栩小泡
产品调研 | 栩小泡
插画设计 | 瑶瑶 栩小泡（过方案）
产品设计 | 栩小泡
包装设计 | 栩小泡
三       维 | 栩小泡
延       展 | 栩小泡
摄       影 | 栩小泡
视觉展示 | 栩小泡

灵感来源于《长恨歌》中，在天愿作比翼鸟，在地愿为连理枝一句。全诗形象地叙述了唐玄宗与杨贵妃的爱情悲剧，结合长恨歌舞台剧，以经典结尾为主创视觉。以日历为主载体，进行其他视觉延展，能更好的结合舞台剧推广唐文化，同时也可以与消费者产生密切连接，带你体验一场千年之旅。

Inspiration comes from the Song of Everlasting Regret, in the day is willing to be a wingbird, in the ground is willing to be a sentence. The whole poem vividly narrates the love tragedy between Tang Xuanzong and Yang Guifei, and combines the stage drama with the Song of everlasting regret, with the classic ending as the main visual creation. With the calendar as the main carrier and other visual extension, it can better combine the stage play to promote Tang culture, but also have a close connection with consumers, and take you to experience a millennium journey.