普象-让好设计发光

项目 | Bubbles.冷泡茶包装设计/ 2023.12.7

团队  | TEAMGEOMETRY STUDIO.

© GEOMETRY STUDIO.

在很多人眼中，认为喝茶是中老年人的事，年轻人则偏爱喝酒喝咖啡喝饮料。其实不然，轻一代随着年龄的增长，对茶叶的认识也在逐渐加深。茶叶在满足年轻人群解压放松、0糖0卡和健康养生等多方面需求上发挥着重要作用。

Bubbles.作为一个年轻化的茶饮品牌，与市场中传统的茶饮文化有着较大的不同，以凉茶、开罐即饮的方式打开与年轻消费群体连接的钥匙。

设计引用茶与果的高饱和色彩，极简的表达设计，给人一种清爽、干净、高级的视觉感受，以易拉罐形式进行包装，满足高颜值，易传播，使品牌更加年轻化。通过极简的风格与传统的视觉的差异化，打造了独特的品牌视觉记忆，将传统与现代相互结合，使更多年轻人关注茶的文化。

In the eyes of many people, it is believed that drinking tea is a matter for middle-aged and elderly people, and young people prefer drinking coffee and drinking beverages. In fact, the light generation with the growth of age, the understanding of tea is gradually deepening. Tea plays an important role in meeting the needs of young people, such as decompression and relaxation, 0 sugar and 0 calories, and health preservation.

Bubbles. As a young tea brand, it is quite different from the traditional tea culture in the market. It opens the key to connect with young consumers in the way of herbal tea and ready-to-drink.

The design refers to the high saturation color of tea and fruit, and the minimalist ex-pression design gives people a fresh, clean and advanced visual feeling. It is packaged in the form of cans to meet the high appearance level, easy to spread, and make the brand more young. Through the difference of minimalist style and traditional vision, it creates a unique visual memory of the brand, combines tradition and modernity, and makes more young people pay attention to the culture of tea.

“天然、健康、回归自然”已成为越来越多消费者健康生活方式的消费潮流，而茶饮料之所以发展迅速，正是因为它满足了消费者的这种需求，茶饮料的消费方式符合了现代生活方式的要求 。

"Natural, healthy, return to nature" has become a consumer trend of more and more consumers healthy lifestyle, and the rapid development of tea drinks is precisely because it meets the needs of consumers, and the consumption of tea drinks meets the requirements of modern lifestyle.