普象-让好设计发光

项目：勇气系列 雕花柔雾口红
客户：美康粉黛 MEIKING
创意团队：念相创意NXC
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本案念相为美康粉黛提供了：品牌顶层商业定位咨询、品牌基因重塑、品牌形象重塑、产品包装升级（产品容器造型工业设计，产品包装设计）、限量款打造、插图、广告视频、传播策略等全案塑造。
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MEIKING ‘Brave’ Lipstick

As a Chinese make-up brand that conveys the idea of ‘Rejuvenation of Oriental Women's Spirit’ to consumers, MEIKING responded fast and presented its limited-edition ‘Brave’ to cheer Chinese women up in the current coronavirus pandemic.

We believe that, under the theme ‘Brave’, the verse ‘in me the tiger sniffs the rose’ provides a vivid interpretation of ‘women’s bravery’ that is full of oriental wisdom. Therefore, the limited edition applies ‘tiger’ and ‘rose’ as the visual identity, which is artfully integrated into the packaging to bring surprise to user experience. As the case opened, a little tiger that symbolizes ‘Brave’ is unveiled, and it immediately leads to the exquisite rose pattern embossed on the lipstick bullet. An ‘Oriental Spirit Seal’ is also created, harmonizing with the brand's icon, as the ideological concept of our lipsticks.

注：末尾图由品牌方提供，插图元素与产品设计由念相支持