普象-让好设计发光

客户：HOLA KORA 咔拉宝宝
项目：BABY BODY CARE 儿童护理 新品牌塑造
服务内容：品牌顶层商业定位咨询、品牌基因重塑、品牌形象重塑、产品包装升级（产品容器造型工业设计，产品包装设计）等
上市日期：2017
创意团队：念相创意
荣誉：IF DESIGN AWARD 2018

Hola kora” is a professional brand which focuses on baby body care. Different from traditional concept of baby body care, hola kora integrates educational concept of cultivating good habits and responsibility aware- ness into the brand, and it also helps kids grow with job by using reward mechanism and colorful story books.

When drawing ideal conceptions, we focus on reward concept, and find out medal elements. For kids, getting medals is the most honorable reward they can imagine, so we express this theme by using bright red in the design of Logo.

As to the design of product shapes, we consider the strong desire of exploring the world from kids aged from 2 to 6 years. We create 3 adorable animal figures according to the product functions—Lion: Shampoo, Giraffe: Shower gel, Raccoon: Toy cleaning solution, and combine them with relevant scenes afterwards. By the imagination about toy brick shapes, we create interesting and distinguishable images of design concept of container products. Smooth corner, huge top of press pump and inner concave surface reflect human care for kids. 

“咔拉宝宝”是一个关注婴童洗护的专业品牌，区别于传统的婴童洗护概念，卡拉宝宝将培养孩子良好习惯和责任意识的教育理念融入其中，用奖励机制和故事绘本去让孩子快乐度过成长期。

在创意构想中，我们聚焦奖励的概念，找到勋章元素，在孩子眼中颁发勋章是自己得到的最荣誉的奖励，在Logo的设计中我们用鲜明的红色表达了这一主题。

在产品器型的设计上，考虑到2——6岁阶段的儿童对世界有着旺盛的探索欲。我们根据产品的功能属性创造了三个可爱的动物形象——狮子：洗发水，长颈鹿：沐浴露，小浣熊：玩具洗涤液，并将其与使用场景相结合。通过与积木造型的联想，我们创造了有趣而极易辨识的器型形象。圆润的转角细节、超大的按压泵头、更加贴合手型的内凹曲面都体现了对儿童更多的人性化关怀。
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