普象-让好设计发光

旅游作为厦门产业的核心，也是厦门文创产品的绝佳设计方向之一。
鹭世界作为一套收藏型手办，由多个不同的厦门旅游景点模块组合而成。
将厦门各个景点最核心的形象及文化进行提炼和塑造，并与时下流行的3D视效风格融合，形成了这套区别于传统文创产品的复古压抑、充满年轻活力的文创设计：通透明亮的配色，呼应干净舒适的城市环境；硬朗形体与柔和曲面的结合，彰显厦门自强精神和友善人文。除了带来焕然一新的产品，更重要的是拓宽了其受众人群。
每一个景点模块都能令人爱不释手，而集齐全套鹭世界就戳中了人们的收集欲。在厦门各个景点销售特定款式的模块，能激励游客前往更多的景点打卡并购买。根据厦门乃至闽南地区主题可持续推出新模块，可刺激持续性消费。
Tourism, as the core of Xiamen's industry, is also one of the excellent design directions for Xiamen's cultural and creative products.
As a set of collection-type figures, AMOY WORLD is composed of modules of different Xiamen tourist attractions.
Refining and shaping the core image and culture of various scenic spots in Xiamen, and fusion with the popular 3D visual effects style, formed this set of retro depressive, youthful and energetic cultural and creative design that is different from traditional cultural and creative products: transparent Bright colors echo the clean and comfortable urban environment; the combination of tough shapes and soft curved surfaces demonstrates Xiamen’s self-improvement spirit and friendly humanity. In addition to bringing brand-new products, it is more important to broaden its audience.
Every scenic spot module can be loved, and the collection of the complete set of AMOY WORLD poke the people's desire to collect. Selling modules of specific styles at various scenic spots in Xiamen can encourage tourists to go to more scenic spots to check in and buy. According to the theme of Xiamen and even southern Fujian, new modules can be continuously launched, which can stimulate continuous consumption.