普象-让好设计发光

Shang hai Yao Zao Package Design - 上海药皂品牌包装设计
Key words: Brand design / Package / logo design / Visual design / Soap

哈喽！工业产品设计第一次玩包装lol，其实很向往平面插画方向的der！商业包装设计还是有很多不懂，顺手分享一下创作过程啦，交个朋友！👀

Hello! As an industrial design student, it is my first time to play packaging design lol. I am actually looking forward to graphic illustration! There are still many things I don’t understand about commercial packaging design, so just share the creative process and make friends! 👀

颜色搭配：
橙黄色暖色系，logo整体象征初升的太阳，寓意灿烂辉煌、催人奋进，体现企业勇于开拓、创造辉煌成绩的象征

建筑元素：
上海的老建筑，地标、轻复古风格、传达企业文化历史、位置等信息，门神的造型，传达神也在用，带货

文字部分：
篆刻的感觉，logo上牌匾的造型

六边形造型：
古希腊佩波斯：蜂窝优美的形状，是自然界最有效劳动的代表。
包围循环的结构，生生不息、财源滚滚、团结共赢
有机化学的结构简式，科学的理念、医药的严谨、产品硬核的功效
钻石的截面，表现产品钻石般的品质，建立企业专业、追求卓越的形象。

Color match:
Combining warm colors with orange and yellow, the logo as a whole symbolizes the rising sun, implying brilliance and inspiring progress, and embodying the symbol of the enterprise's courage to develop and create brilliant achievements.

Architectural elements:
Old buildings in Shanghai, landmarks, light retro style, convey information such as corporate culture, history, location, etc., the shape of the door god, convey the gods are also using this product.

Text element:
The feeling of seal cutting, adopting the shape of a plaque.

The overall shape of the hexagonal logo:
Ancient Greek Pepos: The beautiful shape of the honeycomb is the representative of the most efficient labor in nature.
Surrounded by a circular structure, endless life, wealth, unity and win-win
The simplified structure of organic chemistry, the concept of science, the rigor of medicine, and the efficacy of hard core products
The cross-section of the diamond shows the diamond-like quality of the product, and establishes the image of the company as professional and pursuing excellence.​​​​​​​

完整项目请参考Behance：https://www.behance.net/gallery/128950961/-CIS

Some illustration elements refer to 24 hours in Shanghai