凌云创意出品---Pentawards铂金奖、Muse铂金奖、dieline、DFA设计奖：国粹五独

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凌云创意

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凌云创意出品---Pentawards铂金奖、Muse铂金奖、dieline、DFA设计奖：国粹五独

作品名称：国粹五独
客户：河南玉鑫隆生态五毒开发有限公司
设计师：邓雄波 Xiongbo Deng
插画师：邓雄波 Xiongbo Deng

这是一款来自中国河南的白酒产品，名为国粹五独。它的制作方法是采用中国传统的中医理念，将五种中药材浸泡酿制而成。同类型的其他产品，在酿制的过程中，都会多多少少的留下一些浸泡药材的杂质，而我们这一款产品的最大卖点就在于企业方通过多重工序，让酒体达到了几乎零杂质的状态，让消费者是饮用的时候更加有安全感。为此，我们将产品的气质主基调定义在一个“净”字上，以彰显产品的最大特色。最终，我们采用蓝色的透明玻璃打造出我们的酒瓶，为了让产品显得更加干净，我们将产品名称的中文名称创造性的与产品的瓶盖结合在了一起。这样一来，酒瓶看上去更加干净通透，而整体造型别具一格的同时，又不失强烈的东方韵味，并且与产品本身采用中医理念的酿制手法又达到了不谋而合的状态。

This white spirit product, named Guocui Wudu，is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security. Therefore, we determined “cleanliness” as the keynote of package design to manifest the biggest feature. To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap. Looking at the entire package design, its unique form presents distinctive oriental aesthetics and corresponds with the idea of medicinal brewing behind the product.

Awards:
The Dieline Awards 2017.
2018 Pentawards Platinum（best of beveragse）
DFA Design for Asia Awards
2020 Muse Awards（Platinum）