PANORAMA – What really matters
Corporate Design
Potsdam-based tax consultancy Panorama doesn't believe in tax gobbledygook. They want to create clarity in complicated legal texts. The brand values "calm, simplifying, pioneering" made it clear: The branding itself should work in the simplest way. To achieve this, we used a marker that is usually available to tax consultants. A simple marker was elevated to a communication concept. The media become understandable and operable. The marker thus gets to the heart of what really matters.
Client / Manufacturer
Panorama Steuerberatungsgesellschaft mbH
14480 Potsdam, DE
Design
Yellow Tree GmbH & Co. KG
Siegen, DE
Heiko Rafflenbeul, Andreas Utsch, Tarek Traut, Ritu Padaki
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