用简单去回应世界,是对于当下的浮躁和纷扰最好的解药。
唤心,这个产品线,想透过美来唤起大家心里的温暖。源于自然,成于内心。
许多品牌都选择声明几几年成立。我们反而把焦点放在未来,也强调人类命运共同体,Design for 2200.
英文名字 Thimple 里面的 I 小蛮腰造型用于笔夹,作为产品上标志性的品牌符号。
不同的英文,中文,日文 组合出现在不同包装场景里,适应与内销(中国),及外销(日本及其他国家)的泛用性。
这里有青和戎妆分别两套的产品手册。我们采取了一个另类的操作,把焦点放在客户的情感共鸣上,而不是产品本身。让颜色描绘不同情绪色彩。图片结合文字,书写着人生的片刻。
Thimple is derived from Think Simple, an attitude we felt to be an apt antidote to our times. Atelic is the name of this series, describing unfinished imperfection, much like the pursuit of beauty in our lives. Brands used to emphasize their heritage with Since 18xx. Here instead, we use Design for 2200, a focus on the future and the good of humanity.
The I in Thimple is developed into a brand marque in the pen clasp. Different use of spaces and combination of English, Chinese (domestic) and Japanese (export market) characters were used in various layout and retail setting.
We took a different take on product booklets by putting the focus not on the products, but on the end users. In particular, how colors paint different emotional states. Hence the graphics and copy describe a particular scene in this vast canvas that is our lives.
Here we have two booklets from 2 product ranges, Qing and Madeup.
Thimple is derived from Think Simple, an attitude we felt to be an apt antidote to our times. Atelic is the name of this series, describing unfinished imperfection, much like the pursuit of beauty in our lives. Brands used to emphasize their heritage with Since 18xx. Here instead, we use Design for 2200, a focus on the future and the good of humanity.
本作品转载于原创设计师 : United Design Practice 林威
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