Track&Field: Retail Sustainable Packaging
Retail Sustainable Packaging
Track&Field needed a breath of fresh air: to step out of the vision of performance and tech and connect more with people's needs, redefining their relationship with sport and the environment. Considering more than 100 physical stores throughout the country and the massive online sales, Track&Field's entire packaging portfolio was renewed for more sustainable solutions, which connect directly to the brand's new moment, focused on wellness and a healthy lifestyle. The reduction of packaging materials and the ease of its recycling process were the initial premises of the project, in addition to a more attractive look to the public.
Client / Manufacturer
Antilhas Embalagens
Santana de Parnaíba, BR
Designer
FutureBrand
São Paulo, BR
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