1. DEFINE
In a month, there were about 160 thousand users opening the HP Drive app. And within those 160 thousand, HP Drive lost 144 thousand users during the onboarding experience and from there, only 6000 returning users.
HP Drive lost 90% of users during these first 3 screens. But there was even a bigger problem.
2. DESIGN & DEVELOP
The product manager and I started mapping out the new onboarding flow, thinking of a compelling and consistent message and having every design element contributing to the same goal.
We identified the emotional triggers behind users behaviors and turned them into the storyboards, prioritizing to only showcase the main value prop. For PC users, we created a prompt to add their mobile devices in order to pre-populate the content from their mobile devices, so they wouldn't be presented with an empty screen.
3. TEST
4. DEPLOY
With the new onboarding experience, we successfully increased the user engagement, which also resulted in increasing number of users signing up and connecting their mobile devices.
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