普象-让好设计发光

Make it Yours! Employee Centric Brand Adoption
Participation & Co-Creation as Brand Multiplier

In 2020, Sartorius – a trusted partner of the biopharmaceutical industry – relaunched its brand, unveiling a vibrant new corporate identity with a fresh logo and design. In order to expand beyond an initial set of 20 icons, the 'icon-as-a-service' concept was born, tapping into the creative power of employees. This collaborative approach of requesting and co-creating icons has since resulted in a dynamic icon library, now boasting 1,200+ icons – and growing. This process has increased brand engagement and adoption, reflecting a thriving, employee-empowered culture, where every team member can shape and strengthen the brand’s presence.

Client / Manufacturer
Sartorius AG
Goettingen, DE

Design
chilli mind GmbH
Kassel, DE


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