普象-让好设计发光

BAU - Reshaping the future of building
Corporate Design

BAU, as the largest platform for architecture, has embraced change in response to recent challenges in the field. Their new design is a dynamic reflection of the evolving architecture industry. The logo has been creatively reimagined into a modern grid, symbolizing the breaking of traditional layouts and logos. BAU aims to be more dynamic and adaptable, much like the construction process it represents. The design celebrates the evolving industry with a generative, adaptive, and innovative approach, embodying the essence of the world's leading construction trade fair.

Client / Manufacturer
Messe München GmbH
München, DE

Design
SERVICEPLAN GERMANY
München, DE
Alex Schill, Till Diestel, Christian Sommer, Markus Koch, Benjamin Hug, Jörg Schmitt, Isabell Kossak, Merve Okcu


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