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Gatorade GX
Sports technology

Customization and personalization are the next frontier of sports, nutrition, and sustainability. Gatorade Gx is a three-part sports fuel customization system that uses science-backed intelligence to change the way athletes hydrate and fuel. Gx addresses the needs of the individual athlete by leveraging their unique sweat profile to make custom recommendations that help with optimal hydration. This is smart hydration, tailored to the physiological needs of each athlete.

Client / Manufacturer
PepsiCo

Designer
PepsiCo Design & Innovation

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