普象-让好设计发光

Félicette 费莉的名字来源自世界上第一只登上太空的猫咪——费莉切特，以此纪念这只英雄的猫咪，并传达一种珍视动物和人类的共生关系的价值观。同时 Félicette 费莉也是一个以审美、趣味、时尚为驱动的宠物设计品牌，自创立以来都秉承此种期望。Félicette 费莉推崇为宠物带来更实用产品的同时，为宠主带来更精致的购买体验，其旗下的气球艺术系列在专业市场中赢得了良好的口碑。
正因如此，品牌形象的设计需要兼顾实用性和艺术性，我们以“尾巴”的艺术之旅为概念，通过线条灵活的使用方式，让线条与消费者形成互动，如同动物摇晃尾巴向主人示好的互动。基于字母”f””l””t"，我们加入了直角与圆角的设计特征，通过直线与曲线的结合交叉，简单的几何图形创造出了新颖的视觉效果，形成了视觉上不一样的艺术美感。
而直、曲线的结合可以根据画面形成无数种使用方式，不断生成的笔划可以覆盖整个画面，不会被版面所束缚，有趣又实用，消费者也可以通过简单的线条组合得到艺术设计的乐趣，而这种多变性又围绕着品牌的设计特征，自然的铺满视觉的所到之处，形成品牌的艺术价值。
The name Félicette is derived from the first cat to ever go to space, Félicette, commemorating this heroic feline and conveying a value system that cherishes the symbiotic relationship between animals and humans. Furthermore, Félicette is a pet design brand driven by aesthetics, playfulness, and fashion, maintaining this expectation since its establishment. Félicette strives to provide practical products for pets while offering pet owners a more refined purchasing experience. Its balloon art series has earned a good reputation in the professional market.
Therefore, the design of the brand image needs to balance utility and artistry. We conceptualize it as an artistic journey of the tail, using lines in a flexible manner to create interaction between the lines and consumers, mimicking the motion of an animal wagging its tail to greet its owner. ba-sed on the letters "f," "l," and "t," we incorporate design features of straight and curved angles, combining straight lines and curves to generate simple geometric shapes and create a novel visual effect that exudes an artistic aesthetic.
The combination of straight and curved lines allows for countless usage possibilities, with strokes that can cover the entire canvas without being confined by the layout. It is both playful and practical, and consumers can derive the joy of artistic design through simple line combinations. This versatility revolves around the brand's design characteristics, naturally filling every visual aspect and establishing the artistic value of the brand.