普象-让好设计发光

LG OLED Objet Collection (65ART90)
OLED TV

This product was designed for people who are uncomfortable with the dominance of a large TV screen. When not in use as a TV screen, it plays music and displays information. The premium natural wool fabric panel developed in collaboration with Kvadrat, the modern full-metal frame, and the proportions of the screen appear to transform your home into an art gallery. The varying proportions created by the fabric covering reduce the TV's presence and emphasize the beauty of the interior space.

此款产品专为不喜大型荧幕占据整个空间，因而感到突兀、不舒服的用户而生。当它不作为电视屏幕使用时，便可用以播放音乐并或显示信息。其与Kvadrat合作开发的优质天然羊毛织物罩板，结合富有现代感的重工金属框架和完美的屏幕比例，住家立马摇身一变为艺术画廊。当织物罩板覆盖住屏幕时，便可借由改变构造的比例而降低了电视的存在感，并专注于空间的美。

iF GOLD STATEMENT
LG has risen to the challenge of designing a large yet attractive OLED TV. The sliding cover conceals the screen when not in use. The fit, tolerances, and manufacturing quality are outstanding, such that this screen would not look out of place in an upscale art gallery. The iF jury was impressed by the designers' judicious use of proportioning to disguise the scale of this product.

评委评语
LG 奋起迎接挑战，设计出大屏却依旧引人注目的 OLED 电视。电视采用滑盖设计，可在不使用时隐藏屏幕。出众的设计比例、融合度和品质使屏幕极具艺术气息，犹如一幅展览于高档艺术画廊的画框。设计师运用恰到好处的比例修饰了产品的大小，更让iF 评委团留下了深刻的印象。

Client / Manufacturer
LG Electronics

Designer
LG Electronics

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