普象-让好设计发光

Câmbio Verde
Recycling and Food Security Service

Câmbio Verde is a program run by the city of Curitiba, in Brazil, which exchanges recyclable materials for surplus food produced locally. However, it does not reach in depth the inefficiency of selective waste collection, the inadequate disposal, the growth of food insecurity and the high waste in food production. To rethink this scenario, the experience was expanded both digitally, through an informative app, and offline in the communities, with local ambassadors that act as a bridge between the population and the public policy. With that, encouraging sustainable habits and bringing younger vulnerable populations closer to public policies.

Câmbio Verde 计划由巴西库里蒂巴市运营，该计划以可再生材料交换当地生产的多余食物。但该计划无法深入触及低效的选择性废物收集、处理不当、粮食不安全的加剧以及食品生产的严重浪费等问题。我们重新思考此情境，透过富含资讯的应用程式和线下社区中同时拓展体验，并让当地大使充当居民与公共政策之间的桥梁。在此基础上，我们鼓励保持可持续性的习惯，并拉近弱势年轻群体与公共政策的距离。

iF GOLD STATEMENT
This smart and social service design has given birth to a new kind of local urban ecosystem. In a brilliant scheme, recyclable materials are exchanged for surplus local food. What stands out is the contextual interaction and social sustainability – sharing and caring!

评委评语
这项智能社会服务设计催生了一种新的在地城市生态系统。该服务采用绝妙方案，用可再生材料交换当地剩余的食物。其与众不同之处，在于情境交互和社会可持续发展，即分享和关怀！


Client / Manufacturer
Prefeitura de Curitiba
Curitiba, BR

Designer
Luiza Nery
Curitiba, BR


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