This campaign was a part of self inititated project done on fantasy advertisments. the brand chosen for campaign is "complan" the tagline of the brand is "for extra growing power", thus the campaign was designed in the series of same. the concept was to represent the childhood stories using the animal characters which amused us as kids. the inspiration was panchatantra tales and their stories. the target audience was kids and that's why the illustration style was developed for kids.
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