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Samsung Space Tycoon
Metaverse Experience on Roblox and Project Video

Samsung Space Tycoon is a virtual interactive space built inside the global metaverse platform, Roblox. Instead of leveraging the metaverse to provide one-sided promotion of products and services, Samsung Electronics equips users not only to get creative by making their own Samsung products, but also to enjoy makeover in-game items, such as the foldable smartphone Galaxy Z Flip that turned into a scooter. Thus, this gamified experience in metaverse space is a brand new communication method to give young MZ customers the chance to naturally interact with Samsung products as well as Samsung’s brand itself.

Client / Manufacturer
Samsung Electronics
Seoul, KR

Designer
Samsung Electronics Corporate Design Center
Seoul, KR


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