Simeji Japanese Keyboard
Mobile app
Simeji is the No. 1 third-party keyboard in Japan, with 11 million DAUs. The app is friendly with a sense of social responsibility, an important quality in Japanese society, and designed to meet daily needs of users. Unlike other keyboards, Simeji uses an emotional design to express care for its users. The app provides encouraging and cheerful content when a user enters certain trigger words. It also offers comforting content to help users improve their moods and make them feel as if they were chatting with friends. Plus, it includes a stress-relief game and communicates news about public events in a timely manner to improve the user's mental wellbeing.
Client / Manufacturer
Baidu Japan. INC.
Designer
Baidu Japan. INC.
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