Corporate Design Deutsche AIDS-Stiftung
Public health organization
The red ribbon stands for solidarity with HIV-positive and AIDS-infected people worldwide. The ribbon has been newly interpreted in a formal language but remains an important part of the logo of the Deutsche AIDS-Stiftung. The new visual identity relies on full colors, repeating patterns, and memorable typography to present an updated appearance of the Deutsche AIDS-Stiftung. The goal is to attract more attention to the topic of AIDS, which remains a significant health problem worldwide.
Client / Manufacturer
Deutsche AIDS-Stiftung
Designer
PBL Milk GmbH
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