Reusable container for Cèrcol rice
Reusable packaging
Cèrcol is a Valencian cooperative committed to the sustainable cultivation and commercialisation of Valencian rice in an innovative way. The cooperative has established a subscription system in which customers receive rice according to their consumption habits.
The need for the assignment resides in the creation of a recycled, reusable, durable, decorative packaging, suitable for food and with a food barrier to conserve this cereal in an optimal way. Without forgetting that the packaging also had to respond to the cooperative's principles: sustainability, territory, tradition and recognition of the worth of rice.
Client / Manufacturer
Cèrcol Coop. V.
Sueca (València), ES
Litochap S.L.
Ibi (Alacant), ES
Designer
Joanrojeski estudi creatiu
Castelló de la Plana, ES
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