The need for a 3-wheeler last mile mobility vehicle design that uplifts the social status of its users and instills a sense of pride in ownership among peers, family and friends has become increasingly important in India and similar markets. One of the most significant consumer insights related to "PRESENCE" which was embraced as the designer’s design philosophy, leading him to develop a dominating experience both on the road and within the vehicle.
The vehicle's design is a blend of sleekness and proportions, with a unique forward-leaning silhouette, crisp lines, distinctive front fascia disrupted by a central black graphic and an artistically chiselled rear. This visual prowess is heightened with dynamic LED lights, emphasising safety without compromising on elegance. Inside, it's a driver's realm. The centre-positioned driver's seat and the directional dashboard enhance the driving experience. A sophisticated interplay of glossy and matte black patterns captivates the eye while offering tactile pleasure. Not just visual allure, the vehicle boasts superior space management and UI/UX, offering modularity to cater to diverse consumer needs. Features like DIY windows add to its appeal, ensuring customisation aligned with individual preferences and seasons. All this, while maintaining a judicious balance between aesthetic opulence and an affordable price point of $3,700 USD.
Red Dot Award: Design Concept | Ready to Launch | Mobility and Transportation
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Design:
Raghavendra Acharya, India
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