Moutai Brand Official Website&IP character setting
Website design
Moutai official website upgraded and optimized consists of cultural display and functional interaction, showcasing its century-old history with neo-classical visuals, with the main visual area adopting slideshow-style videos to guide users. The left side uses the classic Moutai bottle shape to incorporate Maotai elements, presenting the brand's five-dimensional aesthetics; the title on the right side combines auspicious clouds and the "five lines of development" pattern, with the "nine cultures" incorporated into the background, aiming to deeply convey the Moutai culture to users.
Client / Manufacturer
Beijing Huilan Technology Co.,Ltd.
Beijing, CN
Design
Beijing Huilan Technology Co.,Ltd.
Beijing, CN
Shixue You, Yanqiu Yang, Weiying Lin
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