ATTR-CM Escape Room Interactive Learning Experience
Diagnostic interactive learning experience
With COVID-19 impacting healthcare professionals' (HCPs) ability to attend in-person learning events, we spotted the opportunity to maximize real-life scenario-based learnings and provide access to real patient case studies in an immersive gamified format. The aim was to provide educational awareness of the rare disease ATTR-CM, in which 34 to 57% of patients are misdiagnosed. The Patient Escape Room takes a practical patient case scenario and delivers training for the most complex diagnostic pathway in a safe, immersive environment. This experience was co-created with HCPs from the very beginning to ensure their needs and learning outcomes were met.
Client / Manufacturer
Pfizer
Designer
Pfizer
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