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Hyundai Heritage : Retrace Collection Book 'PONY'
Book Design

Hyundai Motor Company wanted to track its past and present efforts and show how the focus on humanity could be the basis of the brand’s success and why it is still considered as the core value of brand belief today through the heritage project. We wanted to think about what message it gives to us in today's lives, and find answers about what "we are" and what assets we need to continue to inherit in the future. We conducted an in-depth heritage survey and analysis on the subject of Pony to create a heritage book and deliver the story contained in the book to customers in various ways.

Client / Manufacturer
Hyundai Motor Group (Hyundai Motor Company)
Seoul, KR

Design
Hyundai Motor Company
Seoul, KR
(Planning and Design) Sungwon Jee, Young Jang, Sungwoo Suh, Deukgyu Lee, Youngkoung Woo
Hyundai Motor Company
Seoul, KR
(Content Creation) Jumi Kim, Namjoong Kim, Yeasol Lee, Kyuhyuk Kwon, Yujeong Lee
AhnGraphics
Seoul, KR
Mano An, Jiseop Kim


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