普象-让好设计发光

Our Tools by Hyundai Card
Tools

Our Tools is a set of 15 credit card shaped brand merchandise in the form of everyday tools and stationery - namely, luggage tag, money clip, bottle opener, mirror, portable wireless charger, alarm clock, compass & magnifier, tape measure & level, stapler, clear case, cutter & pencil sharpener, phone stand, tape dispenser and eraser. By introducing useful and beautiful products li-nked to card design, we expanded the scope so that the general public, beyond our card holders can fully experience our design. Our Tools is the testament to Hyundai Card’s endless endeavors to expand its brand design experience to its fans and potential customers.

Our Tools 包含一套 15 张信用卡造型的品牌商品，包括日常工具和文具，比如行李牌、钱夹、开瓶器、镜子、便携式无线充电器、闹钟、指南针和放大镜、卷尺和水平仪、订书机、透明保护壳、刀具和卷笔刀、手机支架、胶带分割器及橡皮。通过推出与卡片设计相关的实用且美观的产品，我们力求让持卡人以及其他公众都能充分体验我们的设计。Our Tools 彰显了现代信用卡公司向品牌忠实用户及潜在客户拓展品牌设计体验的不懈努力。

iF GOLD STATEMENT
What an ingenious idea: Hyundai’s 'Our Tools' has reconfigured everyday items into card form, creating collectible branded objects for the brand’s most ardent fans and customers.

评委评语
非凡的创意理念——现代集团的 “Our Tools” 将日常用品重新构想转化为卡片形式，为品牌忠实追随者和客户打造值得收藏的品牌物品。

Client / Manufacturer
Hyundai Card
Seoul, KR

Designer
Hyundai Card
Seoul, KR


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