普象-让好设计发光

New Efficient AC Split Line
Air Conditioner

The Air Conditioner market today is mainly driven by complex technology and features that users don´t understand, products that look the same between them, like machines disrupting the home environment, with confusing UI and remote control lotted with features that users don´t need.
Humanizing the experience means we should reduce and simplify how users interact with the product in all aspects; physical and digital interaction should be fluid, simple, effortless, and helpful so that users can sustainably enjoy the benefits of thermal comfort at any time.

Client / Manufacturer
Electrolux Group
Curitiba, BR

Designer
Electrolux Group
Curitiba, BR


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