passion:on
Digital Annual Report
The annual report serves Vorwerk primarily as an image tool for the stakeholders from the press, employees and an interested public. The image section focuses on the topic of passion. Passion can be awakened suddenly by a very specific event or it can grow slowly and steadily. But it always has a trigger. The title of the report "passion:on" picks up on this emergence of passion. When it comes to passion, people are in the foreground. In short clips we want to track down the moment of magic. People from the Vorwerk cosmos talk about their passions and "passion: on" moments.
Client / Manufacturer
Vorwerk SE & Co. KG
Wuppertal, DE
Designer
heureka GmbH
Essen, DE
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