For the design of the glo Hyper X2 Air tobacco heater, user studies were conducted to learn what consumers want in terms of comfort and aesthetics so that the product could be redefined accordingly. Thanks to induction heating, the temperature is variable, and the new material mix is less susceptible to its fluctuations. The housing has a slim shape, is pleasant to the touch and comes in metallic colours. The high-quality LED colour display shows the battery charge level, and the use of the unit is intuitive. The jury was impressed by the overall well-thought-out, user-oriented product concept, as well as the fact that the product comes with a cleaning brush in a visually unobtrusive compartment.
参与人士
Manufacturer:
British American Tobacco, BAT, London, United Kingdom
In-house design:
Ken Kangmin Kim
bat.com
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