普象-让好设计发光

Carried out environment study, product study, competitor study and user research with different methodologies to understand product category and user needs better. Mapped out different personas and their daily routine based on real people from four different subsets of the target group.

A storyboard was used to explain user case scenarios and highlight how the concept could be used.

Initial quick sketches were used to explore a variety of forms, features and embodiment of the product, where a few key directions were grouped and further explored using more refined sketches until concepts began taking shape.

Aesthetic prototype in making (3D printed in resin at Titan's prototyping facility)

Suggestive app design to go with the product inspired by traditional Fitness apps

For more details on this project and other projects I did at Titan Company Limited, check out my Graduation Project document attached below: