IFA 2023 LG Electronics : LG Sustainable Village
Exhibitions
The LG Sustainable Village at IFA 2023 introduces LG Electronics' energy-efficient solutions for sustainable living. Transformed into a captivating forest village in collaboration with an uprising Korean artist, the booth represents LG's brand image. We used recycled materials and involved visitors and marginalised groups, realising collective dedication to environmental preservation through interactive workshops and a post-exhibition campaign. We aimed to enable visitors to intuitively understand LG's solutions simply by experiencing the LG Sustainable Village and to involve everyone in the movement toward making our society sustainable.
Client / Manufacturer
LG Electronics
Seoul, KR
Design
HSAD
Seoul, KR
Solution Plus Korea
Seoul, KR
Kwangho Lee
Seoul, KR
NUSSLI Group
Hüttwilen, CH
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