普象-让好设计发光

The detailed packaging for this gaming mobile was developed in collaboration with Bruce Lee. It adopts the distinctive black and yellow colour scheme of the kung fu star’s probably best-known outfit. The inside of the sturdy outer packaging creates a memorable unpacking experience. The phone is embedded in cardboard, which can be folded upwards so the device can more easily be lifted out. A drawer below contains the mobile phone accessories.

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The outer packaging and product of this special-edition Redmi K40 create a fascinating unit. The smart construction ensures the unboxing experience is unforgettable.

参与人士
Manufacturer:
Beijing Xiaomi Mobile Software Co., Ltd., Beijing, China
In-house design:
Zhenhua Sun, Jingsong Yang, Kaiheng Meng
mi.com