普象-让好设计发光

The way we deal with body hair is culturally shaped and subject to changing trends as well as fashion. The ER-GK20 body trimmer is part of a series specifically designed to meet the needs of teenagers going through puberty. Its shape and functionality addresses the fact that teenagers in puberty have to deal with body hair growth for the first time in their lives. As a new type of trimmer, its design is aimed to help dispel the teenagers’ psychologically ba-sed concerns such as fear of shaving for the first time or shyness over shaving in general. For users, therefore, this type of device was to be easy and gentle to use right from the start. Teenagers were to be assured in a positive experience caring for their body hair. This trimmer rests ergonomically well balanced in the hand and delivers high precision and control for a detailed shave. Its rounded blade is especially gentle on sensitive areas of the body. During its comprehensive development phase, prototypes were used to adapt the materials, colouring and finish to the expectations of the target group. Featuring soft shapes and haptically pleasant materials, the device has been given an emotionalising effect. The result is a coherent overall appearance that contributes to creating a feel-good atmosphere for the target group.

ER-GK20 身体修剪器直面目标群体，外观设计温和友好，简单明了好用，特殊的刀片导向性能使这款修剪器在使用时非常安全，符合人体工学设计，握在手里非常舒服，确保青少年在处理体毛方面有良好的体验。

评审团评语

The design of the ER-GK20 body trimmer has emerged with exactly the right shape for its field of application. It lends a trimmer a new identity by breaking away from traditional specifications. With its gentle and friendly language of form, it addresses the target group directly and offers a high degree of self-explanatory functionality. This trimmer is also highly safe in use thanks to its special blade guidance. Ergonomically well-thought-out, it lies comfortably in the hand.

参与人士
Manufacturer:
Panasonic Corporation, Kyoto, Japan
In-house design:
Appliances Company Design Center (Yuki Sugiyama, Ushio Bessho)
www.panasonic.com
https://panasonic.net/design