2019.8-2019.11
市场现状:年轻人群面对生活工作等多重压力,让更方便快捷有效的低频按摩工具在市场呈现快速增长。
产品趋势:从医疗级转化成的消费级产品,更偏向年轻化,轻便小型化和简意操作,更方便的缓解压力新方式。
显性痛点:低频使用,不知道什么时候没电,凝胶易粘灰变脏,有线,很多配件不方便收纳携带。
Market status: Young people are facing multiple pressures such as life and work, so that more convenient, efficient and effective low-frequency massage tools are showing rapid growth in the market.
Product trend: Consumer-grade products transformed from medical grades are more inclined to be younger, lighter, smaller and simpler to operate, and are more convenient new ways to relieve stress.
Dominant pain points: low frequency use, I don’t know when there is no electricity, the gel is easy to stick and become dirty, wired, and many accessories are inconvenient to store and carry.
用鹅暖石的形态去表达,呈现亲和温柔放松的视觉感受,饱满的形态会用户舒适充实的握感。
Expressed in the form of goose warm stone, it presents a visual experience of affinity, gentleness and relaxation, and the full shape will give people a comfortable and full feel.
让用户感受到贴心和被照顾是针对用户体验提升的重点,从用户去寻找合适的解压工具,转变为主动去迎接用户缓解身心的需求。完整的外盒设计解决了收纳,充电,携带的显性痛点,更塑造了一种随时等候去贴心呵护用户的角色。充电仓的设计思路,方便收纳携带的特性,可存放双主机和双贴片,实现更大的满足,也让原本3个小时延长到27小时的电量,让场景得以延伸,突破时间和空间的限制,解压随时随地。
Making users feel cared and cared for is the focus of improving user experience, from users looking for suitable decompression tools to actively meeting users' physical and mental needs.The complete outer box design solves the obvious pain points of storage, charging and carrying, and also creates a role of waiting to take care of users at any time.The design idea of the charging compartment is convenient for storage and carrying. It can store dual hosts and dual patches to achieve greater satisfaction. It also extends the original 3 hours of power to 27 hours, allowing the scene to be extended and breaking through the limitations of time and space. Limit, unzip anytime, anywhere.
做完家务:轻轻一贴,“揉碎”腿部酸痛 / After finishing the housework: Gently paste it, "crushing" the sore legs.
办公间隙:轻轻一贴,恢复办公活力 / Office gap: lightly paste, restore the vitality of the office.
运动健身:轻轻一贴,缓解肌肉酸痛 / Sports and fitness: Gently paste it to relieve muscle soreness.
通勤时间:轻轻一贴,消除久站疲劳 / Commuting time: lightly stick it to eliminate the fatigue of standing for a long time.
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本作品版权归 黄志楠 Zhinan Huang 所有,禁止匿名转载及个人使用,任何商业用途均需联系原作者。
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设计真棒
艾灸,按摩,现在健康养生超流行
就买它吧
感觉能舒服啊