LTO pill-shaped instant coffee capsules are compact and cute. Arranged as a pack of seven in an eco-friendly outer case, consumers can enjoy instant coffee on the go seven days a week. Each instant coffee capsule is made of PP and contains 2g of freeze-dried coffee powder, which is protected by airtight aluminium foil.
The eco packaging, which is made of recycled newspaper and 50% bagasse pulp, is structurally designed to withstand daily use. A stylish colour-coded bungee cord holds the lid in place. The packaging is designed such that after the coffees are consumed, users can use it as a pencil case, or simply bury it in the soil and allow it to decompose naturally.
Red Dot Award: Design Concept | Ready to Launch | Packaging
参与人士
Company:
Good Cultural & Creative Industry (Shanghai) Co., Ltd, China
Design Lead:
Yu Jian
Design:
Alain Chan, Chen Cang, Mark Wong
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