普象-让好设计发光

生活节奏匆匆，想要通过某种方式记录自己的生活，可惜没有时间写日记，更没有时间每天去做精美的手帐。朋友圈上的记录却又有一丝机械和冰冷，缺少手写记录的仪式感和纪念意义。面对这样一群忙碌却充满生活仪式感的人，“写映”诞生。
“写映”的最外层，是一个胶卷相机包装盒，打开它，里面是一本相册日历和一张配套的贴纸。日历的每一页都是一张古老风格的日常照片插画以及一排胶卷样式的日期，并且一页只显示一个星期。每过去一个星期，便可以将一整排胶卷日期撕下，收进胶卷相机盒子里，并在照片插画的背面，记录下这一个星期内最值得纪念的事迹。等到一年过去，每一页的胶卷日历都撕完之后，“写映”就成了一本记忆相册。
这一整个记录过程是极具仪式感的，不管是外观上相机、胶卷、相册的三件套，还是一周过后一次性撕下一排日期胶卷的快感，或是用心记录并存放的过程，每一步都在加深着自身对重要回忆的记忆。
“写映”承载着人们的回忆，打开胶卷相机包装盒，通过相册里的日期胶卷以及每周记录下的特别时刻，能清楚地感受到时间的流逝和记忆的涌出。“写映”就像是一份礼物，包含着各式各样的情感的礼物，送给自己，或是珍视的人，让美好写映心中。
The pace of life is in a hurry, and some precious memory fragments are easy to be forgotten and lost in the busy life. If you want to record your life in some way, it's a pity that you don't have time to keep a diary, let alone make a beautiful hand account every day. The records in the circle of friends are mechanical and cold, lacking the ritual and commemorative significance of handwritten records. In the face of such a busy group of people who are full of rituals of life, “Recordable calendar" was born.
The outermost layer of the “Recordable calendar" is a film camera packaging box. When you open it, there is a photo album calendar and a matching sticker. Each page of the calendar is an old-fashioned illustration of everyday photos and a row of film style dates, and each page shows only one week. Every past week, you can tear off a whole row of film dates, put them in the film camera box, and record the most memorable deeds of the week on the back of the photo illustration. When a year goes by and every page of the film calendar is torn, the “Recordable calendar" becomes a memory album.
The whole recording process is very ceremonial. Whether it's the three piece set of camera, film and photo album, or the pleasure of tearing off a row of date film after a week, or the process of recording and storing carefully, each step is deepening its memory of important memories.
“Recordable calendar" carries people's memories. When you open the packaging box of the film camera, you can clearly feel the passing of time and the gushing of memory through the date film in the album and the special moments recorded every week. “Recordable calendar" is like a gift, which contains all kinds of emotional gifts. It can be given to yourself, or to those who cherish it, so that the beauty can be reflected in your heart.