SHINSEGAE closed-loop recycled packaging
package
Shinsegae Department Store developed 100% recycled paper as part of its ESG efforts. We collected and recycled cardboard and paper wastes created from all of our 13 department stores, saving 6 million sheets of paper yearly, protecting 11,000 trees, and reducing carbon emissions. The artwork now showcases the recycled paper's raw materials while maintaining the brand's core element, "Shinsegae S pattern". Black soy ink and water-soluble materials silver foil are used for the final product. Shinsegae strives to preserve earth's precious resources and look out for any new green technologies for a better future.
Client / Manufacturer
SHINSEGAE Shinsegae Department Stores
Seoul, KR
Design
SHINSEGAE Shinsegae Department Stores
Seoul, KR
Jeewon Baek (Creative Director), Hojung Kang (
Designer) , Haejin Kang (Production)
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