普象-让好设计发光

大鱼智行车品牌是由飞轮威尔公司于2016年推出，总部位于中国深圳，并在欧洲设有研发运营中心。公司专注于智能锂电两轮车的研发与销售，产品主打轻便高颜值，外观极具辨识度。品牌拥有百余项核心专利，现年产能50余万台，已发展为智能锂电车TOP品牌，全球新锐品牌，畅销全球60多个国家。

基于品牌定位，从logo、包装、VII系统、线下终端以及IP形象设计，为DYU进行全品牌视觉升级。

高度提炼品牌元素，重塑品牌logo造型，气质简约时尚，科技感十足，降低品牌记忆成本，提升品牌品质感与智能化基因温和。我们以年轻、时尚、简约、热情、科技化为设计理念，实现三大品牌升级目标：

1、高度提炼品牌元素，重新创作品牌logo，气质更简约时尚融合科技感与未来感，降低品牌记忆成本，提升品牌品质感。

2、全面升级VI系统，释放品牌强大的刺激信号，实现视觉的高度统一。

3、突出科技感，强化品牌认知，降低购买决策成本。
Launched in 2016 by Flywheel Well, the Big Fish Smart Mobility brand is headquartered in Shenzhen, China, and has R&D operation centers in Europe. The company focuses on the research and development and sales of intelligent lithium-ion two-wheelers, and its products are mainly light and high-value, and the appearance is very recognizable. The brand has more than 100 core patents, with an annual production capacity of more than 500,000 units, and has developed into a TOP brand of intelligent lithium electric vehicles, a global cutting-edge brand, selling well in more than 60 countries around the world.ba-sed on brand positioning, from logo, packaging, VII system, offline terminal and IP image design, Dyu carries out full-brand visual upgrades.Highly refine brand elements, reshape brand logo shape, simple and fashionable temperament, full of science and technology, reduce brand memory costs, enhance brand quality sense and intelligent gene gentleness.We take youth, fashion, simplicity, enthusiasm and technology as our design concept to achieve three major brand upgrade goals:1. Highly refine brand elements, recreate brand logo, more simple and fashionable temperament, integrate technology and futuristic, reduce brand memory costs, and enhance brand quality.2. Comprehensively upgrade the VI system, release the brand's powerful stimulation signal, and achieve a high degree of visual unity.3. Highlight the sense of technology, strengthen brand recognition, and reduce the cost of purchase decisions.