普象-让好设计发光

LOTTE chewing gum has a very special place in the hearts of many South Koreans.

LOTTE chewing gum served as a comforting presence during the difficult aftermath of war in the 1960s, allowing people to temporarily forget their daily hardships. LOTTE chewing gum also evokes nostalgia due to the first TV commercial jingle, which became so iconic that it is still recognised by modern consumers. The unique XYLITOL Music Box was designed to bring back the nostalgia associated with LOTTE chewing gum with added new experiences.

The sleek and elegant lines of the XYLITOL Music Box were inspired by the shape of the XYLITOL chewing gum. Its external form exudes simplicity and minimalism, while the transparent cover reveals an intricately detailed structure and delicate design, delighting users visually. The device’s components and precise gears have been expertly and skilfully crafted, and the optimal structure was implemented after extensive research to reflect the value inherent in the XYLITOL brand.

Despite its eye-catching exterior and complex structure, this device is simple to use. Simply turn the bottom handle, and as the music from the music box fills the air, chewing gum is dispensed. To enjoy the chewing gum without music, a quick dispensing lever is provided for the user’s convenience. This simple and intuitive user interaction was created to withstand the test of time. It also conveys the brand essence and value of XYLITOL.

Red Dot Award: Design Concept | Concept | Interior Design Elements

参与人士
Company:
LOTTE Corporation, Design and Management Center, South Korea
www.lotte.co.kr/global/en/main.do