普象-让好设计发光

这是一款来自中国的羊酸奶。目前市场上的酸奶还是以牛为多，而羊乳的偏少。这导致于就算是羊酸奶的产品，在包装形态上，也很难在更短的时间内让消费者分辨出来。为了更好地解决这一问题，我们将这款羊酸奶的包装设计的更像一只憨态可掬的羊，通过酸奶杯的造型以及标签图案的巧妙结合，让这样一款羊酸奶不仅能够让人第一时间分辨出来，并且还能激起消费者心中的购买欲望。我们将产品的杯盖做成隆起状，不仅仅是为了让产品的外形更像一只羊，更关键的是，我们会将葡萄干和核桃仁之类的坚果单独封装成袋，与勺子一起放置在这个杯盖区域中，因为原味的酸奶和葡萄干以及坚果混合起来吃，口感更佳。最终四罐为一盒，盒子的底部我们绘制有青草的图案，这样看上去就如同我们的羊站在我们的草场上，也是侧面衬托出我们产品原生态的特质。

The product is a type of sheep milk yogurt from China. This type of product is not common because the current market is dominated by milk yogurt. In this case, it is difficult for consumers to identify sheep milk yogurt products by the package in short time. To solve this problem, we designed “an adorable sheep” for this product. Through the combination of the sheep-like shape and patterns, the yogurt cup can not only enable consumers to identify the product at the first glance, but also give them a strong impulse to buy it. In addition to making the appearance of the product more like sheep, the raised cup lid functions as a space for storing a small pack of raisins and nuts and a small spoon. Plain yogurt will taste better after being mixed with some raisins and nuts. Furthermore, since every four cups of yogurt are packed as a group, we drew some green grass on the bottom of the packing box. In this way, it looks like the sheep are standing on a meadow, implying the natural quality of our product.  


Awards: 
2018 Pentawards 
iF Design Awards 2019
TOPAWARDS ASIA 2019
ONE SHOW  2019
2020 Muse Awards
2020 IDEA Awards