Andre Loves Shinsegae
Campaign, Artist collaboration, Experience
In September 2023, Shinsegae Department Store unveiled the 'Shinsegae loves Andre' campaign with Graffiti artist Andre Saraiva. The campaign aimed to engage with the public culturally, displaying Andre's witty and cheerful artwork in contrast to the previous classic FW campaign. This campaign was an important opportunity to appeal particularly to the influential MZ generation and young artsumers who appreciate art on a daily basis. Through Andre's character 'Mr. A', the campaign spread a message of happiness and laughter to customers, intending to convey the value beyond just shopping.
Client / Manufacturer
SHINSEGAE Shinsegae Department Stores
Seoul, KR
Design
SHINSEGAE Shinsegae Department Stores
Seoul, KR
Design : Jeewon Baek, Jihye Lee, Hyeon-kyung Lee / Strategy : Ji-Sun Chung, Lila Lee, Myeongjun Kang
André Saraiva
Lisbon, PT
André Saraiva
查看更多信息
31赞 0评论 3449人气
12赞 0评论 2034人气
19赞 0评论 3154人气
确认要删除该条评论吗?
小小心意,大大鼓励
最高赞赏200元
使用支付宝扫描二维码完成支付
使用微信扫描二维码完成支付
当前余额:¥0.00
支付操作会向你普象账户的注册手机号发送验证码
请注意查收
扫一扫添加
普象商务
扫一扫添加
客服微信
扫一扫下载
手机APP
留言板(0)