普象-让好设计发光

The possibilities of smartphones have strongly shaped both the user behaviour in and the aesthetics of today’s digital world. The iPhone 11 Pro features advanced technologies that are immediately captivating. It is equipped with the powerful A13 Bionic chip, which enables intelligent machine learning at a new level. Due to the special 64-bit fusion architecture of the chip, complex tasks are performed very quickly by two performance cores, while four efficiency cores take over all other, more common tasks. In combination with the phone’s advanced graphics processor, this leads to much lower energy consumption and a significantly longer battery life. This makes this smartphone ideal for gaming and AR applications that require a lot of power. The iPhone 11 Pro is outstandingly comfortable in use and features a triple-camera system that introduces novel features for taking photos and videos. The system enables perfect results in low-light environments and gives a combined four times optical zoom range. The new 12-MP TrueDepth camera allows capturing slow-motion selfie videos or shooting 4K videos. Smart HDR uses advanced algorithms to optimise the details in the dark and light areas of the image. Using machine learning, it can detect faces in a shot and intelligently improve their exposure. The iPhone 11 Pro can thus automatically adjust the details both in the focus and in the image background.

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Statement by the Jury

The iPhone 11 Pro offers users an immersive experience of smart technologies, as well as the impressive performance of its professional triple-camera system and its high-resolution Super Retina XDR display. Thanks to the specially developed Neural Engine, the A13 Bionic chip of this iPhone implies advanced machine learning at a new level and a fast processing performance accompanied by intelligent adaptability.

Red Dot Design Award
Credits
Manufacturer:
Apple, Inc., Cupertino, USA
In-house design:
Apple Design Team
www.apple.com