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FRÄSH - NATURALLY INTENSIVE
Barbecue sauce packaging

Traditional barbecue sauces use a lot of sugar and flavor enhancers. FRÄSH is different. Fresh ingredients and a naturally intense taste experience. And, since FRÄSH is fresh, consumers will find it in the refrigerated section. A great challenge for the design: it has to communicate that the product is a barbecue sauce and not a salad dressing and introduce a new product concept. This has been achieved by giving the FRÄSH brand a unique image. Bold and independent, it does not adopt the look of existing barbecue sauce bottles but makes its mark in the BBQ world through clear visuals and a color spectrum that illustrates intensity and authenticity.

Client / Manufacturer
Elsdorfer Molkerei & Feinkost GmbH

Designer
POLARWERK GmbH

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