The Kleenex Facial Tissue Box improves the structure of a tissue box to address consumer pain points. Its push-type structure allows the height of the carton to be easily adjusted depending on the amount of remaining tissue in the box, thereby improving access to the content. This eliminates the need to reach all the way into the box or turn the carton over to access the tissue near the bottom of the box. The tissue box is made of bamboo recycled paper to provide a more sustainable solution. This material, combined with the carton’s modern minimalist design and seamless curved structure, offers consumers a more neutral and sophisticated aesthetic that fits into any environment. To complete the shape, the exclusive Kleenex hammock shape brand mark was applied to the carton structure, emphasising the unique curved brand mark as a symbol while focusing on the brand logo. Lastly, the box meets sustainability standards by removing the vinyl (poly) attached to the opening of the carton of general facial tissue. By applying the post-processing method of detailed embossing, a clear message can also be delivered to consumers that no ink is used. Red Dot Award: Design Concept | Concept | Packaging
参与人士
Company:
Yuhan-Kimberly, South Korea
Company:
CLAY Inc., South Korea
Team Lead:
Chang Ye Jong
Team Lead:
Kim Hyoungwoo
Design:
Kim Hae In, Kim Jung Nam, Kim Minkyung, Kwak Eun Jung, Lee Yoon Jung
Design:
Kim Saejeong, Kwak Jimin, Kwon Heewon
10赞 0评论 917人气
8赞 0评论 1219人气
10赞 0评论 819人气
6赞 0评论 965人气
确认要删除该条评论吗?
小小心意,大大鼓励
最高赞赏200元
使用支付宝扫描二维码完成支付
使用微信扫描二维码完成支付
当前余额:¥0.00
支付操作会向你普象账户的注册手机号发送验证码
请注意查收
扫一扫添加
普象商务
扫一扫添加
客服微信
扫一扫下载
手机APP
留言板(0)