普象-让好设计发光

Censi is a company specializing in providing audio and entertainment products to Gen Z youths and subculture lovers. With a wide range of popular brands and product lines, it is tremendously appealing to the young.
Censi mostly operates audio devices, and will continue to explore the entertainment possibilities for young consumers in the future. Therefore, the ex-pression of young people’s emotions is an important appeal of this brand design.
For the young at Gen Z, Emoji is a manifestation of emotional visualization. The fact that they are born in the Internet age means social media, alongside hitting likes and leaving comments, are crucial to them. Therefore, they have embraced a new language called Emoji, and a series of unique Emoji auxiliary graphs have been enabled for Censi, turning emotions into visual graphs. By expressing the invisible emotions via Emoji, the brand characteristics of Censi get enhanced as a result.
Censi是一家针对Z世代年轻人，亚文化爱好需求的音频及娱乐产品公司，旗下有众多受到欢迎的品牌和产品线，在年轻群体中拥有众多拥趸。
Censi旗下产品以音频设备为主，未来也在不断探索年轻消费者的娱乐边际，因此对于年轻人情感的抒发，是此次品牌设计的重要诉求。
对于Z时代的年轻人们来说，Emoji则是情感可视化的一种体现，他们出生在网络时代，社交媒体对于他们来说是刚性需求，点赞评论则更是必不可少，Emoji俨然成了他们的一种新语言，我们为Censi设计了一套独特的Emoji辅助图形，将情感转化为可视化图形，通过Emoji把无形的情感传递出来，也因此使Censi的品牌特征得到强化。