普象-让好设计发光

can do decoded
Brand Book

CAN DO DECODED - The first brand book printed with the DNA of real game changers.

can do is the attitude that turns the German telco provider o2 into the industry's game changer. So can do is much more than a claim – it's the brand's DNA. To proof this, we asked five game changers for their DNA to then mix it with printer ink.

On 388 pages, bestselling author Benjamin von Stuckrad-Barre decodes the can do mentality of game changers like Jimmy Wales and Grandmaster Flash, who shares the brand's attitude and values.

Each chapter has its own design language: From paper selection, to handcrafted typography, up to unique print finishes.

Client / Manufacturer
Telefónica Germany / o2 Deutschland
München, DE

Design
SERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DE
M. Lord, L. Holling, L. Johannsen, P. Matthiensen, P. Bondarenko, D. Steller, M.Seidler, T. Cucu, J. Bolzenius
Studio Oeding GmbH
Hamburg, DE
K. Oeding, M. Kohrs, K. Vetter, S. Kornfeld, T. Ballaschke
Spark Marketing Entertainment
Hamburg, DE
K. Heinemann, M. Bauss, P. Caruselli
Druckerei Siepmann
Hamburg, DE
Mark Siepmann, Julia Strauch


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