普象-让好设计发光

2020年因新冠肺炎疫情反复，居家生活成为常态，家用智能投影市场迎来爆发式增长。竞争不断加剧以及渗透率还极低等种种利空因素，意味着企业们必须更下功夫去夯实技术能力，以产品力换来高收益。

之前看的佐藤大的书，书里有一句话很印象深刻——“无论是从技术还是价值上来说，越是新的产品越需要给用户似曾相识的感觉。”本次投影仪项目，根据对市场绝大多数投影仪产品的了解，决定从与用户交流最频繁的区域——按键交互区为设计出发点，将交互区域特征化，致敬用户似曾相识的产品视觉iPod，同时使交互区域遥控器化，化繁为简，进一步强化陌生感中的熟悉感。

创作时间：2020/12
产品状态：已上市

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In 2020, due to the recurrence of the new crown pneumonia epidemic, home life has become the norm, and the home smart projection market ushered in explosive growth. Various unfavorable factors such as intensified competition and extremely low penetration rate mean that companies must work harder to consolidate their technical capabilities and exchange product power for high returns.

In the book by Nendo I read before, there is a sentence in the book that is very impressive-"Whether in terms of technology or value, the newer the product, the more it needs to give users a sense of deja vu." This projector project, according to the ba-sed on the understanding of the vast majority of projector products in the market, we decided to start from the bu-tton interaction area, the most frequently communicated area with users, to characterize the interactive area, pay tribute to the product visual iPod that users are familiar with, and at the same time make the interactive area remote control, Simplify the complex and further strengthen the familiarity in the strangeness.

Creation time: 2020/12
Product status: already on the market