普象-让好设计发光

2019年第七届上汽集团“上汽设计国际挑战赛”圆满落幕！
2019 The 7th ‘SAIC DESIGN CHALLENGE’ International Student Design Competition Successfully Completed ！

智·境2030
Intelligence·Boundary 2030

11月1日，第七届上汽集团“上汽设计国际挑战赛”总决赛暨颁奖典礼在上汽设计中心举行。来自全国顶级设计高校的院长与老师们齐聚上汽设计中心，现场“秀”出15个优胜作品的精美模型，尽显国内外顶尖院校设计精英的创造力和想象力，诠释出荣威品牌的前瞻科技和非凡品位，以及MG名爵品牌的感性时尚与年轻动感。

On November 1, the 7th SAIC Group "SAIC DesignInternational Challenge" finals and awards ceremony was held at the SAICDesign Center. On-site “show” exquisite models of 15 winning works, showing thecreativity and imagination of the top design elites home and abroad,interpreting the forward-looking technology and extraordinary taste of theRoewe brand, as well as the emotional fashion and youthful dynamics of the MGbrand.

上汽集团副总裁、乘用车公司总经理、技术中心主任杨晓东
带领上汽乘用车管理层观摩上汽设计国际挑战赛作品

5G等尖端技术更为普及的
智能网联化的汽车未来
Intelligent networked carfuture with
more advanced technologies such as 5G

本届大赛以“智·境2030”为主题，赛事针对上汽集团旗下荣威ROEWE与MG名爵双品牌发布任务书，参赛选手可自由选择为2030的荣威品牌设计一款面向2030智慧城市，具有新型出行方式的智慧出行交通工具，或是为2030的MG名爵品牌设计一款面向全球市场，并为车主带来全新出行体验的交通工具。

The theme of this year's competition is“Intelligence·Boundary 2030”. The competition released the task book for Roeweand MG dual brands under SAIC. The contestants are free to choose a 2030 smartcity for the 2030 smart city with a new type of travel. The wisdom of the wayto travel, or for the 2030 MG brand is to design a vehicle for the global market,and bring new travel experience to the car user.

上汽技术中心副总设计师兼全球设计总监邵景峰
分享上汽设计国际挑战赛特色与优势

自2月11日大赛任务书正式发布以来，本届设计大赛共收到来自海内外近100所高校的参赛作品500余件。经过上汽设计评审团队和特约跨界设计专家评审团的层层选拔，入围全球30强。最后，凭借对荣威和MG名爵品牌的定位和对未来智慧汽车概念的大胆想象、深刻诠释，中国赛区总决赛最终大奖重磅出炉！

来自中央美术学院的吕铭浩获得中国赛区一等奖！二等奖则分别由来自鲁迅美术学院的高瀚森、中央美术学院的刘子阳获得。三等奖为清华大学的伊鹏郡、山东工艺美术学院的武嘉儒、江苏大学的何泰乐获得。

欧洲赛区一等奖由英国考文垂大学的Ken Gan获得，二等奖由英国考文垂大学的Kaiwen Fan获得，三等奖则由英国考文垂大学的Ben Thompson获得。

Since the official release of the contest book onFebruary 11, the design competition has received more than 500 entries fromnearly 100 universities at home and abroad. After the selection of the SAICdesign review team and the special cross-border design expert juries, it wasselected as one of the top 30 in the world. Finally, with the positioning ofthe Roewe and MG brands and the bold imagination and profound interpretation ofthe future smart car concept, the grand prize was released to Lu Minghao fromthe Central Academy of Fine Arts for the first prize, and the second prize wasGao Qisen from the Lu Xun Academy of Fine Arts and Liu Ziyang from the CentralAcademy of Fine Arts. And the third prize for Yi Pengjun of TsinghuaUniversity, Wu Jiaru of Shandong University of Art & Design, and He Taileof Jiangsu University. The first prize in the European Division was won by KenGan of Coventry University in the United Kingdom, the second prize was won byKaiwen Fan of Coventry University in the United Kingdom, and the third prizewas awarded to Ben Thompson of Coventry University in the United Kingdom.

上汽集团副总裁、乘用车公司总经理、技术中心主任杨晓东
为一等奖选手 中央美术学院 吕铭浩同学颁奖

吕铭浩同学与他的设计作品

这些充满未来感的获奖作品，不仅充满了原创性与国际性，更融入了对5G时代背景下的智慧出行汽车设计的思考。获奖选手除赢得丰厚奖学金外，各赛区的前三名获奖选手还将体验由上汽资助的“全球设计文化交流之旅”，同时所有入围决赛的选手都将有机会获得上汽集团的优先聘用权。

These futuristic award-winning works are not only full oforiginality and inter-nationality, but also incorporate the thinking of smarttravel car design in the context of the 5G era. In addition to winning the richscholarships, the top three winners of each competition will also experiencethe “Global Design Culture Exchange Tour” funded by SAIC, and all the finalistswill have the opportunity to obtain the priority of joining SAIC.

上汽乘用车公司副总经理俞经民为二等奖获奖选手
中央美术学院刘子阳、鲁迅美术学院高瀚森颁奖

上汽技术中心常务副主任 徐平
为三等奖选手 清华大学伊鹏郡、江苏大学何泰乐、
山东工艺美术学院武嘉儒颁奖

刘子阳同学与他的作品

高瀚森同学与他的作品

伊鹏郡同学与他的作品

何泰乐同学与他的作品

武嘉儒同学与他的作品

律动设计引领时尚潮流 互联网汽车领跑行业
‘Rhythm Dynamism’ isrecognized by the market,
and Internet cars continue to sell well

荣威品牌全新设计理念——“律动设计”，其核心是东韵西律，强调的是理性与感性的完美结合，基于现代设计准则和国际流行趋势，融入生动的东方审美意蕴，带来高品质的设计作品，突出荣威品牌自信式优雅的产品特质，以保持长久的审美生命力。围绕律动设计理念，荣威品牌创造了世界首款互联网汽车荣威RX5系列；风阻系数达到0.25的家用宽体轿车荣威i6系列等车型，不仅获得了市场的认可，更是斩获德国“红点”中国好设计奖、日本G-Mark设计奖等国际奖项。荣威新能源的最新产品智能轿跑SUV ——荣威Marvel X，以更富情感的律动设计打造符合消费者审美的高级观感，通过设计向上带动品牌向上。全球首款智能座舱荣威RX5 MAX标志着中国汽车品牌在“智能座舱”时代树立起首面旗帜，成为中国汽车品牌升级向上之路的又一里程碑。

The new design concept of Roewe brand - "RhythmDynamic Design", the core of which is combining east and west, emphasizesthe perfect combination of rationality and sensibility. ba-sed on modern designprinciples and international fashion trends, it incorporates vivid orientalaesthetic meaning and brings high quality. The design works highlight the proudand elegant product characteristics of the Roewe brand to maintain long-lastingaesthetic vitality. Around the rhythm design concept, Roewe brand created theworld's first Internet car Roewe RX5 series; the home wide-body car Roewe i6series with a drag coefficient of 0.25, not only won the market recognition,but also won the German "red dot" China International awards such asthe Design Award and the Japan G-Mark Design Award. Roewe New Energy's latestproduct, the smart coupe SUV - Roewe Marvel X, with a more emotional rhythmdesign to create a high-quality look that meets the consumer's aesthetic,through the design to drive the brand up. The world's first smart cockpit RoeweRX5 MAX marks the first flag of the Chinese car brand in the "smartcockpit" era, and has become another milestone in the upgrade of Chinesecar brands.

上汽技术中心副主任李君

上汽乘用车人力资源总监张建华

为入围奖获奖选手颁奖

欧洲赛区一等奖 Ken Gan与他的作品

欧洲赛区二等奖 Kaiwen Fan与他的作品

欧洲赛区三等奖 Ben Thompson与他的作品

“感性力设计”引领MG品牌再创辉煌
“Emotional Dynamism Design” leads the MG brand to create greater glory

MG品牌全新家族设计语言——“感性力”设计，不仅是对未来人工智能时代的回应，满足新世代消费者对自然情感的需求；更映射了MG品牌百年文化的精髓——以触动心弦的感性设计，打造普世的运动形象，创造了销量火爆的MG6、全球热销的MG ZS互联网SUV、首款纯电动跑车E-MOTIONCONCEPT等车型，在获得市场认可的同时，也给汽车设计产业带来新的视觉震撼力。特别是名爵全新运动SUV HS，其命名为“奔跑的荷尔蒙”，专为年轻消费群体而设计。新款MG ZS全新演绎感性力设计，让年轻再次进化，动感新潮玩再升级，名爵ZS纯电动搭载世界级“绿芯”动力，0-50公里/小时的加速仅需3.1秒，领先同级1秒以上。

MG brand's new family design language - "EmotionalDynamism" design, not only responds to the future era of artificialintelligence, meets the needs of the new generation of consumers for natural emotions;it also reflects the essence of the MG brand century-old culture - to touch theheart Sensible design, creating a universal sports image, creating a hot salesMG6, the global hot-selling MG ZS Internet SUV, the first pure electric sportscar E-MOTION CONCEPT and other models, while gaining market recognition, butalso to the automotive design industry Bring new visual impact. In particular,the MG's new sports SUV HS, named "Running Hormone", is designed foryoung consumers. The new MG ZS is a new interpretation of the emotional design,allowing young to evolve again, dynamic and exciting to upgrade. MG ZS pureelectric powered by world-class "green core" power, whose 0-50 km/hacceleration is only 3.1 seconds, leading the same level more than two seconds.

考文垂大学交通工具专业系主任 Amer Mahmud
作为欧洲赛区院校导师代表发言

湖南大学设计艺术学院院长 何人可
作为中国赛区院校导师代表发言

作为中国汽车行业的领军者，上汽集团为年轻的汽车设计师提供了展示和发展的平台。此次围绕“智·境2030”展开的设计大赛，也将助力上汽更好地规划5G时代背景下汽车设计的战略，把握当代年轻人的审美趋势，为消费者带来更多高水准的新价值、新体验！

As a leader in the Chinese automotive industry, SAICprovides a platform for young automotive designers’ showcase and development.The design competition around "Intelligence Boundary 2030" will alsohelp SAIC to better plan the car design strategy in the context of the 5G era,grasp the aesthetic trends of contemporary young people, and bring morehigh-quality new products to consumers with new values and new experience.

上汽集团副总裁、乘用车公司总经理、技术中心主任杨晓东
为第七届上汽设计国际挑战赛致闭幕辞

上汽集团乘用车公司管理层、上汽设计专家评审团、全国各高校教师代表、第七届赛事获奖选手共同合影

上汽设计国际挑战赛 设计师梦想的舞台！
SAIC DESIGN CHALLENGE Your stage of design dream!